Sainsbury’s, Waitrose edge ahead in UK supermarkets battle
Only by a little bit, mind, as the UK’s grocers (who sell a lot more than groceries these days) appear to have fought each other to a standstill in their last quarter’s trading. Sainsbury’s sales...
View ArticleHousewife’s friend Justin King wins the Christmas sales war for Sainsbury’s
By increasing his December sales by 7.8 per cent (and sales in the whole 12-week period by seven per cent) and nudging Sainsbury’s ahead of Asda in terms of December market share (16.6 to 16.5). The...
View ArticleWhy has Andy Hornby quit as boss of resurgent Boots?
Well Andy Hornby, a former protege of Allan Leighton at Asda along with Sainsbury’s Justin King and others, probably deserves a break after being crucified in the banking crash of 2008 (he ran HBOS...
View ArticleCricketer Freddie Flintoff scores for Morrisons
When UK supermarket Morrisons and agency DLKW Lowe signed up former England cricketer Andrew ‘Freddie’ Flintoff to front its advertising we questioned whether a sportsman as well-known for his off the...
View ArticleSainsbury’s plots major relaunch with new ad line ‘live well for less’
UK supermarket giant Sainsbury’s doesn’t change it’s ad slogan very often – for years it was ‘good food costs less at Sainsbury’s’ and in recent years it’s been ‘try something new today’ – but now it’s...
View ArticleHas market leader Tesco lost its way in the UK?
It’s always dangerous (indeed almost unheard of) to write off the mighty Tesco, the UK’s biggest retailer, but in the UK anyway the company does not seem to be able to pull the marketing levers with...
View ArticleAMV/BBDO boxes clever for Sainsbury’s with Christmas blitz of short films
Sainsbury’s is bravely facing up to life without celebrity chef and publishing tycoon Jamie Oliver and agency AMV/BBDO has taken the minimalist route with short films, albeit lots of them. This is...
View ArticleStay tuned for a big budget Christmas cracker from Wieden+Kennedy for Tesco
My spies tell me that the snippets of ads we’ve had so far from Wieden+Kennedy London for Tesco are the tip of the iceberg; a big proper ad is on its way. Five weeks in production apparently. So far...
View ArticleIs Sainsbury winning the UK supermarket wars?
It certainly is if you see the market as we used to: a carve-up between Tesco, Asda, Sainsbury and Morrisons. The company, helmed by Justin King (left) for the last ten years, has seen its market share...
View ArticleDavid Beckham offers helping hand for Sainsbury’s ‘Active Kids’ TV promotion
Here’s a sweet little ad from AMV/BBDO for UK supermarket Sainsbury’s ‘Active Kids’ promotion. We all seem to be fretting about fat kids (and indeed fat oldies) these days so it’s sensible for...
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